To build yourself up as a thought leader - you need to create content that positions you effectively.

But what do you talk about?

1. Building your content plan:

The first step, is to choose the Main pillars you’ll be talking about.

We’ll put them under the following three Pillars:

Pillar 1: Me [Know]

Talking about the person behind the brand, helping them get to know you as an individual.

Pillar 2: Mindset [Like]

What is the mindset of the client?

What are they thinking about + struggling with?

Pillar 3: Mastery [Trust]

This is where you talk about the topics you want to be known for.

Exercise: Under each of these pillars, you will put 3 Sub pillars [as outlined in the table below].

As you can see by my example on the left,

under the main “get to know me” pillar - I have three sub pillars:

Once you have the sub-pillars captured,

the next step is to brainstorm at least 3 - 5 topics for each of those sub pillars.

You can add to it + change it over time.

Don’t over-think this.

The purpose of this exercise is to give you a table of topics that you can always go back to + write about when you draw a blank!

Screen Shot 2024-07-15 at 09.08.41.png

Create your content plan here:

Main piller Sub pillar Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 6 Topic 7
**Get to know me
[ME]**
Tell stories
Get to LIKE me [Mindset]
Make a point
Inspire a behaviour
**Get to TRUST me
[Mastery]**
Teach a framework Give an exercise

2. Choose your Structure:

You’ll see under the main pillars in the table above,

I highlighted the best way to communicate each of your three pillars:

Get to know me [ME]

Tell stories

Get to LIKE me [Mindset]

Make a point Inspire a behaviour